Smart Publisher PRO | Performance

The first things you will see under the heading is the Select Dealership option. Here if part of a group, you can use the dropdown to select a particular dealership in your group.

Next is the Date Range. Here you can adjust the timeframe for the reporting shown on the page, anywhere from the time you initiated SmartPublisher PRO to the current day.

Underneath that is the Estimated Savings from Rules which you can read about below.

Below this is the Export Destination and Rule selectors. Use the dropdowns to select the Export Destination that you wish to see the performance of, as well as the performance of specific rules you have created as well.

Estimated Savings from Rules

For each of your Export Destinations, you can setup the Estimated Savings from Rules.

Simply click on the Export Destination, then use the Billing Arrangement dropdown to select Pay Per Enquiry, Pay Per Listing or Pay Per View. If you select Pay Per Enquiry or Pay Per View, you will need to enter in an Average Lead/View Quantity as well.

Next, enter the Cost per Enquiry/Listing/View. Once you have, you can also enter in any From/To parameters you may have as part of your agreement with the destination e.g. 1 to 19999 is $50, 20000 to 49999 is $55 etc.

Once you have entered the correct amounts, click Save and the tool will automatically calculate an estimated saving from that destination based on the date range you have selected.

Should you need to, you can click the Reset button to blank out all the fields.

Pause Widgets

Underneath the Estimated Savings From Rules, you will see the following widget values:

• Total Processed – This is the total number of vehicles that have come through SmartPublisher PRO within the date range selected
• Total Paused – Total number of vehicles paused within the date range and the average price of that total number
• Sold While Paused – This is the number of vehicles sold whilst in a paused status within the date range, as well as the average price of that total and average days to sell value
• Sold After Paused – The total number of vehicles sold after they have finished their pause status and were subsequently listed. Also shown is the average price and average days to sell values
• Still Active After Paused – These are the vehicles that are still listed on the advertising destinations after being paused and subsequently listed within the date range. The average price is also shown
• Total Sold Non-Paused – These are the vehicles that did not meet the pause rules and were subsequently listed and sold within the date range.

Performance Chart

Underneath the value boxes is a Performance Chart that gives you a visual representation of the selected Export Destinations performance. By clicking the dropdown in the top left corner, you can select any of the values found in Estimated Savings and the Pause Widgets to review the performance of each factor. If you hover over any of the month markers on the chart, you will see a tooltip showing you the details of that month.

You can also download a detailed report by clicking the Download as CSV button in the top-right hand corner of the page.