Smart Publisher | How to print Stock Brochures – Cox Automotive

Introduction

A Stock Brochure is a sheet you can print out of any vehicle in your inventory, that has all the vehicle information, comments and price for that vehicle.

The purpose of which is to:

Display in the window of a vehicle on your yard
Print as a PDF and send to a customer via an email
As an information sheet to give to a customer with your card attached after a pitch

The following guide shows you how to generate, select the type of and print stock brochures for all your inventory. An example Stock Brochure looks like this:

How to Generate a Stock Brochure

To generate a stock brochure, navigate to the View Inventory page by clicking on SmartPublisher / SmartPublisher PRO in the left-hand side menu. There are two ways to generate a brochure, the first being from the Inventory Management page should you wish to print a brochure for up to 5 vehicles at once, or on the Vehicle Details page for a singular vehicle.

For generating brochures on the Inventory Management page, simply click the checkbox to the left of the vehicle/s you wish to generate the brochure for. Once selected, you will see a pop-up menu appear at the bottom of the page. On this pop-up menu, click Generate Brochure. On the Vehicle Details page, simply click the PDF icon in the top-right corner of the details section.

Inventory Management:

Vehicle Details:

Once pressed, you can use the brochure style you desire via the Select Brochure Layout dropdown. If you would like to add a Salesperson’s details to the brochure, use the Select Salesperson dropdown to select one.

Now you have the option underneath to Email, Download the brochure which will be in PDF format, or View which will open a new tab in your browser and display the brochure in the style you selected.

Add QR Code to Stock Brochure to direct customers to VDP

If you have a Website with Cox Automotive, you can select Stock Brochure Template 1 With QR to Email, Download or View (and print) a Stock Brochure for that vehicle with a QR Code. When scanned, it will forward your customer directly to the Vehicle Details Page (VDP) on your website and automatically open the Enquiry Form. Once filled out and submitted, this then becomes a lead for your dealership to action.